One surefire way to make new friends on Facebook is to give something away. For my client, French Cowgirls, I really wanted to boost the Facebook fan base and get people involved by liking and sharing content with their friends. My client decided to give away four of her custom, hand-dyed vintage lace scarves to her new fans. I also hoped that with more fans, there would be more interaction on the page giving even more exposure.
The contest ran four weeks and we gave away a different scarf every week. I was able to utilize a very affordable Facebook application to keep costs low, and I created a series of graphics for each give-away scarf to pique the interest of potential. I also did a couple of low-cost Facebook ads to gain exposure, but ultimately found that for this client there was a better way to get fans than paying for Facebook advertising.
Sometimes marketing on social media just takes leg work. Finding like-minded companies and pages to share on your page, and then asking them to do the same. I found that this approach along with the eye-catching graphics was the best way to target new fans. By the end of the campaign, the client had a 65% increase in fans. In addition to that I was pleased to see posts being shared, liked and commented on.